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Fractional Ecommerce Director

The director you budgeted for, without the full-time price.

Senior marketplace and DTC leadership for consumer brands doing $5M–$50M — on a fractional retainer instead of a $130K hire and a three-month search.

Book a 20-minute intro See what's included
Line item
Full-time hire
Fractional
Base salary / retainer
$130,000 /yr
$54,000 /yr
Benefits, payroll taxes, equipment
+ $26,000
$0
Recruiting search + ramp-up time
3–5 months
Starts in 1 week
Experience level at this budget
Mid-level
15+ yrs, $60M P&L
Year-one cost of leadership
$156,000+
$54,000
Figures based on typical Director of Ecommerce compensation for $5M–$50M consumer brands. Your junior team stays — I direct them.

Track record

Numbers from operating seats, not agency decks.

Fifteen years running marketplace and DTC P&Ls in-house — the same seat you're hiring for, not adjacent to it.

$8M → $60M+
Amazon revenue growth leading the channel at Dorel Industries
$300K → $7M+
DTC channel scaled from near-zero at Noize
1P + 3P
Currently running North America marketplaces for a global consumer electronics brand — Amazon, Walmart, Best Buy, TikTok Shop

The offer

Two ways to work together.

Fixed monthly retainer, no long-term lock-in, cancel with 30 days' notice. Both tiers are async-first with scheduled calls — you get answers in hours, not meetings.

Advisor

$2,500 /month
  • Monthly channel audit with a prioritized, revenue-ranked roadmap
  • Weekly priorities for your team, delivered async via Slack + Loom
  • Review and course-correction of your team's or agency's work
  • One strategy call per week
  • 24-hour weekday response SLA
Start with Advisor

Director

$4,500 /month
  • Everything in Advisor
  • Ownership of marketplace P&L targets and channel strategy
  • Direct management of your junior hire or agency
  • Built deliverables: forecasts, listing optimization plans, Walmart / TikTok Shop expansion playbooks
  • Two strategy calls per week
Start with Director

How it works

Week one looks like this.

Days 1–2

Full channel audit

I go through your Amazon, Walmart, and DTC presence line by line — listings, content, pricing, reviews, advertising efficiency — and rank every gap by revenue impact.

Days 3–5

The 90-day roadmap

You get a prioritized plan with owners and timelines: what your team fixes this month, what waits, and what's worth zero of anyone's time.

Ongoing

Weekly operating rhythm

Async priorities every Monday, review of shipped work, one or two strategy calls a week. Your team executes faster because someone senior is deciding what matters.

Fair questions

What founders ask before saying yes.

Why fractional instead of hiring full-time?
Most $5M–$50M brands need 8–12 hours a week of senior decisions and 40 hours of execution. A full-time director budget buys you one or the other done well — rarely both. Fractional gets you the decisions at senior quality; your coordinator or agency handles execution with clear direction, which is when juniors actually perform.
How is this different from an agency?
Agencies sell services and are incentivized to expand scope. I've sat in your seat — running the P&L in-house — so my only deliverable is channel growth against targets we set together. I'll also tell you which agency work to cancel, which is not a sentence agencies say.
What if we already posted a full-time role?
Keep the posting up. Many clients bring me in as a bridge while they search — the channel doesn't wait three months. Some convert the search to a junior hire once they see the fractional-plus-executor model costs less and ships more.
How does the async model actually work?
You get a shared Slack channel, weekly priorities every Monday morning, Loom walkthroughs instead of meetings that should have been videos, and one or two scheduled calls per week. Weekday responses within 24 hours, usually much faster. You're buying judgment, not seat time.
Do you work with brands in French?
Oui. Fully bilingual — strategy, listings, and team direction in English or French, which matters if you're selling into Quebec or running Amazon.ca seriously.

Next step

20 minutes. I'll bring three things I'd fix in your channel.

Before the call, I audit your top listings and come with specific gaps and what each is roughly worth in revenue. If we're not a fit, you keep the list — no pitch, no deck.

Book the intro call Connect on LinkedIn

Prefer email? hello@conversioncommerce.co — replies within one business day.